Virginia Public Media & PBS
When 90% of a child’s brain is developed by age 5, then even the smallest things you do can make an impact.
Make those years count.
What started out as messy billboards, countless Google Docs, and some late nights all led to the creation of this beautifully made “When, Then.” campaign.
:45 When, Then.
:15 When, Then.
My partners Bailey Wood, Ellie Wilson, and I developed this idea during our summer internship at Familiar Creatures for their clients, Virginia Public Media (VPM) and PBS.
Our goal was to integrate early childhood development into families’ everyday routines, shifting it from something often seen as a luxury to a critical necessity. Because in reality, when 90% of a child’s brain is developed by age 5, then we need to make every moment count to give them the future they deserve.
When our internship ended, we handed the executions over to the creative team at Familiar Creatures, who were able to carry it through to the end for us.
Agency: Familiar Creatures
Co-Founder: Dustin Artz
Co-Founder: Justin Bajan
Director of Accounts: Carey Ely
Project Manager: Hana Ballout
Senior Copywriter: Joel Stiling
Art Director: Ellen Veith
Copywriter Intern/Ideator: Claire Casalaspi
Art Director Intern/Ideator: Bailey Wood
Account Intern/Ideator: Ellie Wilson
VPM Chief Content Officer: Steve Humble
VPM Director, Early Childhood Ed: Mary Jo Grieve