Liquid Death

Brandcenter Sprint Live Client 2025

We were asked to win the internet for the day and promote Liquid Death’s soda-flavored sparkling water to take down Big Soda.

BIG SODA IS KILLING YOU FROM THE INSIDE OUT! LIQUID DEATH AIMS TO WIN THE INTERNET FOR A DAY BY RELEASING AN ORGAN CARE ROUTINE DESIGNED TO PURIFY YOUR SODA-STAINED ORGANS.

★ Best Use of High & Low Brow Humor ★

- Andy Pearson, Liquid Death VP of Creative

Each product is infused with Liquid Death’s soda-flavored sparkling water, designed to target one of the 6 major organs that has been most harmed by Big Soda.

And if you can’t reach your organs*, don’t worry, our products are skin-safe as well!

*please do not attempt to rip out your organs you could die

Merch

The things you’ve always wanted when starting your Organ Care journey, a t-shirt and donor card!

RECLAIM YOUR ORGANS. RECLAIM YOUR SOUL.

Art Directors: Emme Schumacher and Alex Ward
Experience Designer:
Claire Snyder
Creative Brand Managers: Ellie Wilson and Grace Hyde
Copywriter: Claire Casalaspi
Beef Liver Supplier: New Grand Market

Previous
Previous

Montenegro Tourism

Next
Next

Twisted Tea