Teddy Grahams
When asked to do a stunt for Teddy Grahams, we chose Valentine’s Day to launch these limited-edition boxes and help heal some broken hearts.
★ Winner | The Richmond Ad Show | Student Work: Integrated Campaign
THE MOST COMMON WAY TO EAT A TEDDY GRAHAM IS BY BITING THEIR HEAD OFF. WHO ELSE WOULD YOU LIKE TO BITE THE HEAD OFF OF? YOUR EX. AND NOW YOU CAN WITH TEDDY GRAHAMS REVENGE BEARS.
Pitch Video
A week before the launch, Teddy Graham’s Instagram will shift from a once smiling Teddy into ANGRY Teddy. One might even say a vengeful Teddy.
Once boxes have hit the shelves, you’ll be able to go online and customize your own box to resemble the ex you want to forget…like Chad.
By making your own box you’ll be entered to win your own breakup song written by the queen of revenge, Olivia Rodrigo.
And Teddy Grahams will be encouraging people to post on social to let them know who you might be dedicating your Revenge Bears box to.
(if you’re chronically online like me enjoy the Easter eggs)
Take a look at the snippet of the winning breakup song “7 Hours,” inspired by Rachel Kirkconnell’s breakup.
"7 Hours" Snippet
(Verse)
You left me waiting at the gate,
With nothing but your last mistake.
(Chorus)
Seven hours high in the sky,
Nowhere to run, can’t even cry.
You let go, thought I’d be fine,
Now I’m stuck on this endless flight.
(Outro)
Left my heart at Terminal 2,
Seven hours to get over you.
Art Director: Emme Schumacher
Copywriter: Claire Casalaspi